Just one these kinds of problem may be the possible effect of AI on website traffic from search engines. According to the study, 24% of respondents fret AI may possibly impact their business’s visibility on search engines.
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Marketers are allocating An increasing number of in their budgets for artificial intelligence implementation as machine learning has dozens of utilizes In terms of successfully running marketing and advert strategies.
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A notable issue for businesses bordering AI integration is the probable for giving misinformation to both the business or its customers. The data reveals that 30% of respondents are worried about AI-generated misinformation, while 24% stress that it might negatively affect customer relationships.
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GumGum uses artificial intelligence to improve and automate advertising. The company’s contextual intelligence platform Verity is able to review video, audio, image and prepared content to ensure it’s suitable to customers and establishes ideal ad placements To maximise reach based on context in lieu of counting on data from third-social gathering cookies.
Google additional Innovative artificial intelligence inside the Maps application by integrating its voice assistant and generating augmented truth maps to help guide users in true time.
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